Let’s face it.
When it comes to sustainability there aren’t any ready-made solutions.
So, while we take pride in being forerunners in the field with very real interventions, we know there’s so much more to be done.
We’ve made huge inroads with a complete conversion to recycled metals for instance, just as we have made a real commitment to aiming for net zero emissions (scope 1 & 2).
It’s a journey we do not make alone.
We have come a long way. We have a long way to go.
Sourcing sustainably and ethically
We don’t claim to have everything figured out but we do have 100% integrity in asking ourselves difficult questions and finding viable answers.
We’re very serious about making a positive impact and, as we move ahead, we want to take you with us.
So that we can all look back and say, we did good.
One person, one step, one day, yes – even one tree – at a time!
“Ceaselessly seeking more solutions!”
using recycled gold, platinum
and silver, including all plated
facility on renewable energy.
on all shipments.
“We stand for total transparency
from ethical sourcing to product disclosure.”
Why sustainability makes so much sense
Because recycled metals shine just as bright
We use recycled metals from certified sources to build a sustainable and circular economy.
Shifting to recycled metals reduces energy consumption, carbon emissions and lowers the impact on global warming.
Because to recycle is to honour the cycle of life
To lessen environmental impact, we ensure that all our packaging material, from end to end is either recycled, biodegradable, or recyclable.
In order to smoothly transition to more and more recycled materials across everything we use, we try to re-use as much as possible so that we reduce plastic and paper usage.
Because renewable energy empowers us to deliver on our green goals
We are driven by the strong belief that the United Nations Sustainable Development Goals (SDGs) for a greener future can only be achieved by leaders taking the lead.
Because every certification is a confirmation that we are on the right path
We are certified by the Responsible Jewellery Council (RJC) with Code of Practice (COP) as well as Chain of Custody (CoC) Standard.
We have been COP Certified since 2014.
We are among the first in India & Asia to achieve RJC CoC certification. Our precious metal suppliers also have CoC certification from the RJC.
We have audited provenance claims for all of the recycled gold and platinum jewellery we supply.
UN GAR 55/56
Gold & Platinum
We procure recycled
gold & platinum from
RJC certified refineries.
We recognize LBMA,
DMCC & RJC
Compliant with EU
Nickel directive EN
for amount of Nickel.
We procure our alloys
directly from refiners
who produce recycled
Through big steps and little actions, it all adds up.
Our sources of power
100% from renewable sources
Our sources of oxygen
Our sources of water
- 22% of our water comes from groundwater harvesting
- We’ve installed low flow water fixtures and rainwater harvesting
- Reduced water usage by 47% in the first year alone
Our sources of motivation
- Aiming for net zero carbon from operations
- Doing what it takes to achieve net zero target
- Reducing carbon emissions in urban areas and augmenting livelihoods in rural areas
“We continue to challenge
ourselves on what more we can do!”
Humanity and equality are at the heart of all we do
Be it with our teams, our customers or the communities and charities that we support.
that everyone who works with us feels represented and included.
employees through pay, engagement, support and benefit standards.
all RJC principles and best practices for employment, health and safety.
for Fine Jewellery to be a great place to work.
How important it is to respect, value and celebrate our differences.
We are powered by three P’s – People, Planet, Passion
With the principle being – “Not only, but also”!